Fill it Forward
2025 Impact Report
See how 2025 came alive with action, community, and impact for people and the planet in our latest report.
Every refill tells a story. Every scan sparks change. Every reuse gives back.
This year, we reached major milestones in 2025: over 9 million reuses, more than $2 million unlocked in donations, and 600+ giving projects completed across the globe.
At Fill it Forward, we believe sustainability thrives when it’s shared and your everyday actions are creating a lasting impact for people and the planet.
Together, we’re creating change—thank you.
Sincerely,
Matt Wittek
Founder & CEO
Our Impact on People
Every choice to Fill it Forward has made an impact that extends far beyond a single bottle of water or bag. It’s created access to clean drinking water, planted trees, improved food systems, and ocean conservation in communities that need them most.
Allan Babor
Director of Global Giving
Our charitable partners are focused on helping people and the planet
Here are some of the projects we supported this year.
School WASH Programs in the Dominican Republic
Running Water & Solar Power for a Home in Navajo, United States
Drinking Water Training Program with First Nations in Canada
Restoring Forests & Water in the Andes
Ocean Cleanup in Bali, Indonesia
Piped System Tap Stands in Madagascar
American Long Leaf Pine Ecosystem in the United States
Access to Clean Water, Toilets, and Hygiene in Gaya & Madhubani, India
Nutritious Food for Families in Canada
Charitable Partner Spotlight
Our Impact on the Planet
We take pride in our responsibility to the planet. From the materials in our products to the design of our packaging, sustainability guides every decision we make. We’re proud to lead by example while proving that innovative design and environmental responsibility can go hand in hand.
JD Sherman
Product Development Manager
Our design Fillosophy is all about creating reusables that make a lasting impact
Our Community's Impact
At Fill it Forward, everything starts with people. We’re building a community of changemakers who care deeply about their impact—empowering individuals and organizations to take small actions that lead to big change.
Jasmine Ing
Client Success Specialist
Our Members are making an impact
every day
Our Top 100 App Users have eliminated over 500,000 single-use bottles, cups, and bags!
Our Platform's Impact
Technology drives our mission forward. By designing tools that make reuse easy and rewarding, we’re turning data into action and helping organizations visualize the real-world impact of their programs.
Siddharth Patel
Lead Developer
Our technology empowers campuses and organizations to measure their impact
10+ new app features including Friends Group and the Refill Map
Our commitment to people and the planet
A new kind of business
that balances profit and purpose
As a Certified B Corporation, we meet the highest standards of verified social and environmental performance, transparency, and legal accountability. We’re making an impact by using business as a force for good.
Making a positive impact on people and the planet
As a 1% for the Planet member, we join a global network of businesses and environmental partners dedicated to positive change. By contributing 1% of our annual revenue, we are supporting environmental initiatives to protect our planet.
Creating a sustainable future for our planet
By embracing the United Nations Sustainable Development Goals we are committed to improving our Corporate Social Responsibility and embracing the guiding principles in human rights, labour, anti-corruption, and the environment. At Fill it Forward, we have identified 8 goals as targets to advance.
Committed to fair wages and an equitable workplace
At Fill it Forward, we believe in valuing our team by providing fair and sustainable wages. As a certified living wage employer, we are dedicated to ensuring that every teammate is compensated fairly, reflecting our commitment to fostering a supportive and equitable workplace.
Working to reach net-zero carbon emissions
We have signed the Climate Pledge, a commitment to reach net zero carbon emissions by 2040. Fill it Forward is dedicated to reducing our environmental impact by measuring emissions, adopting decarbonization strategies, and using credible offsets to create a sustainable future.
What makes Fill it Forward special is our team’s sense of purpose and ownership in everything they do—designing reusables that eliminate waste and supporting the communities we give back to. Everyone takes pride in contributing to a culture of kindness, innovation, and sustainability.
Jennifer Coupland
Director of HR & Finance
THANK YOU for being part of
the Fill it Forward Community
THANK YOU for being part of the Fill it Forward Community
