Client Success Story
ETHOS’ Commitment to
Purposeful Planning
When we all work together, remarkable positive change becomes possible. ETHOS Event Collective is a purpose-driven event management company leading the industry by using business as a force for good. Over the last two years, ETHOS has used Fill it Forward at multiple events to drive engagement.
One of the most notable collaborations was at IMEX America. ETHOS partnered with Fill it Forward to gift branded reusable water bottles equipped with interactive technology, allowing attendees to track their environmental impact through the Fill it Forward app.
To tell a bigger story, ETHOS supported a custom giving project in support of charity: water. Every scan unlocked a donation, which helped support a School Water System in Bangladesh, bringing clean water to 650 people.
“Our commitment at ETHOS Event Collective is not just to plan events; it’s to craft experiences that resonate with purpose and impact. Every event we execute is a testament to our dedication to Purposeful Planning™ and making a positive difference in the world. Our partnership with Fill it Forward at IMEX showcases our ethos of weaving meaningful giveback elements into our events, leaving a lasting impression on our attendees and reinforcing our mission of responsible event management.”
Joe Fijol
ETHOS’ approach to IMEX 2023 was holistic, encompassing business, community, and environmental benefits. Attendees walked away with an ETHOS-branded sustainable water bottle and a newfound sense of community and purpose.
Their program success was largely due to their well-rounded communication efforts with their community. They focused their efforts in all the right ways by creating buzz and excitement in advance on social channels, prominently featuring the bottle at their booth, and providing easy access to water with a custom refill station. The station was equipped with an interactive QR code displayed for all attendees to participate.
In 2023, ETHOS was honored with the Changemaker Award, recognizing them as Philanthropic Champions. This award recognizes those who go beyond borders and actively engage in philanthropy and collaborative projects. Their ongoing commitment to supporting charitable projects locally and globally showcases a deep sense of responsibility toward making a positive impact around the world.
As they look to the future, ETHOS remains committed to its mission of Purposeful Planning™, ensuring that every event it touches leaves a meaningful impact on attendees and the wider world. The collaboration with Fill it Forward at IMEX and IRF is just one chapter in its ongoing story of innovation, sustainability, and social responsibility. Together, ETHOS and its partners are making a difference, one event at a time.
