Brand Guidelines

Our Brand

Use our brand assets to help share our story and spread our message of generosity and sustainability. We’ve made it easy for you to represent our brand in a way that’s authentic, uplifting, and impactful.

Download All Brand Assets

Logo

The logo consists of the “giving heart” graphic, wordmark, and tagline.

Fill it Forward Logos side by side, one version for light background, one version for dark backgrounds.

Primary logo for use on white or light backgrounds.

Primary logo for use on black or dark backgrounds.

Download Main Logo

Brand Guidelines

Brand guidelines maintain a consistent visual identity by outlining the proper use of logos, colors, and imagery.

View Brand Guidelines

Fill it. Scan it. Give it.

The “Fill it. Scan it. Give it.” graphics are a concise illustration of the Fill it Forward message. They should always be used together, never individually.

Our Fill it, Scan it, Give it icons. Featuring a hand holding a bottle, a hand holding a phone, and two hands holding a heart.
Download Graphic

Photography

Our lifestyle photography highlights Fill It Forward products and technology seamlessly integrate into real-world settings.

Two women at an event tapping two Cupanion water bottles together in a cheers.
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A woman holding a Cupanion Bottle smiling.
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A man scanning a qr code on the Cupanion Bottle.
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A man holding a cupanion bottle towards the camera.
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A woman scanning a qr code on the Cupanion Bottle.
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A close up shot of a phone scanning the QR code on the Cupanion Bottle.
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A side shot of a woman posing with a Cupanion Bag.
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Three people walking on a side walk. They are all carrying Cupanion Bags.
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Three people in an office setting holding various Cupanion products.
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Three phone screens showing the Fill it Forward app.
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Cupanion Bottle, with "Your Logo Here" printed on the side.
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If you have questions or for specific requests,  please contact our team at 1-888-824-7375 or email info@fillitforward.com.

By using Fill It Forward assets, you acknowledge that all rights are reserved and these assets cannot be edited, altered, or manipulated in any way. These assets are to be used solely for approved purposes and must adhere to Fill It Forward’s guidelines. Unauthorized use or distribution is prohibited, and proper attribution to Fill It Forward is required.