Five Tips for a Successful Launch
Fill it Forward is used by organizations of all sizes to help make an impact on people and the planet. Whether you’re sharing the experience as a corporate gift, including a reusable in your welcome kits on campus, or hosting a one-day special event, here are five helpful tips for a successful launch.
Tip #1 – Appoint a Champion
It may seem obvious, but it’s always important to have a main point of contact. This person can be an on-site champion of the program, who helps to manage any administrative needs. This person should have a strong understanding of the Fill it Forward App experience and actively work to drive engagement.
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Tip #2 – Choose Impactful Dates
While Fill it Forward can be rolled out at any time of year, it is always helpful to build off a larger event or a celebration to bring focus to the launch. We have a few favorite dates, which can help to connect your launch to an environmental or philanthropic initiative, including World Water Day (March 22), Earth Day (April 22), Global Handwashing Day (October 15), and Plastic-Free July.
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Tip #3 – Build Excitement in Advance
Help get your community excited about Fill it Forward before your launch. This may include sending an email, posting on social media, adding a section to your website, or leveraging our How it Works video. You may also want to include a link to the App experience and communicate why this initiative is important to your organization.
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Tip #4 – Distribute & Promote
There are a number of effective ways to distribute your products, such as swag bags or handing out items at registration desks. This is an important moment to get people excited about the potential impact they could make through the simple act of reuse. Once people are using the product, consider where you can promote scanning near water refill stations, cafeterias, or high-traffic locations.
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Tip #5 – Celebrate Your Impact
After all of your hard work, stop and celebrate your collective impact on people and the planet. Share your environmental impact, while encouraging users to continue scanning and keep the giving going. This is also a great opportunity to recognize your top reusers!
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There are always opportunities to re-engage your community by adding enhanced features to the Fill it Forward App experience. If you haven’t leveraged Custom Giving Projects, Rewards, or Teams, please connect with our Client Success Specialist Jasmine Ing who would love to help you learn more!
Thank you for joining the Fill it Forward Community and inspiring the world to reuse!
