Client Success Story
People Were Thinking Big at This Year’s PCMA Convening Leaders
PCMA is leading the global community forward by creating events that promote sustainability and leadership. At this year’s PCMA Convening Leaders, the focus was on “Thinking Bigger,” a theme that underscores the central role event planners play in creating positive social impact.
Fill it Forward was proud to be on-site, actively engaging with thousands of attendees during event registration. Our team was energized by the opportunity to communicate meaningfully with participants, encouraging them to embrace sustainability through simple acts of reuse.
Each attendee received a co-branded Cupanion bottle, a tangible reminder of their commitment to sustainability and a key element in our collective effort to track PCMA’s positive environmental impact. Additionally, each scan unlocked a $1 donation directly supporting Running Water and Solar Power for a Home through DigDeep. Shepherd generously sponsored this custom giving project.
Having the Fill it Forward team activate onsite at PCMA Convening Leaders brought several unique benefits that enhanced the overall attendee experience:
Celebrate Sustainability: Fill it Forward’s team fostered a stronger connection with attendees by sparking meaningful conversations about sustainability and encouraging their participation in the activation.
Increased Attendee Engagement: Fill it Forward’s team effectively connected with each participant as they registered, passed by, and even stood in line for the keynote speaker.
Experts Onsite: Fill it Forward’s team infused the event with vibrant energy, creating an atmosphere of excitement and commitment to sustainable practices. With knowledgeable team members present, attendees had the opportunity to get their questions answered and learn more about how they can contribute to sustainability efforts.
Improved Program Awareness: Fill it Forward’s team cobrands all promotional assets to ensure a deeper connection with your attendees through all avenues, telling a cohesive story. Fill it Forward’s on-site booth is designed to be visually appealing and eye-catching, drawing attendees in to learn more.
At this event, PCMA attendees diverted 2,348 + single-use items from reaching our landfills and oceans. Attendees truly embraced PCMA’s efforts to implement sustainable initiatives at their event, helping people and the plant.
“We love the partnerships, the engagement and the activations that [Fill it Forward] puts on, all of it just creates such a welcoming space for people.”
Alison Milgram,
Director of Events, PCMA
Our ongoing partnership with PCMA is a testament to our shared commitment to sustainability. We were thrilled to see so many event leaders adopt Fill it Forward at this event, reflecting the growing impact of our efforts within the community.
