Client Success Story
Celebrating PCMA’s 70th Anniversary with a Meaningful, Branded Giveaway
For three years running, Fill it Forward has partnered with PCMA to create meaningful, branded experiences at their flagship event, Convening Leaders. This year was especially notable: PCMA celebrated its 70th anniversary, marking seven decades of innovation, leadership, and impact in the events community.
To honor this milestone, PCMA wanted a giveaway that did more than just feature their logo—it needed to engage attendees and commemorate the milestone in a meaningful way.
Making of a Commemorative Reusable
PCMA chose a branded Cupanion Bottle, a reusable item that attendees could use throughout the event, keep as a one-of-a-kind memento, and make a positive environmental and social impact by scanning the Fill it Forward Tag after every reuse.
The design was a collaborative process between our team and PCMA, ensuring that the final product captured the spirit of the event and the significance of the anniversary. Each bottle not only celebrated PCMA’s legacy but also offered attendees a practical, reusable item that promotes sustainability—something attendees can use and remember long after the event ends.
Trusted, Branded Engagement
Event partners are constantly looking for ways to feature their brand and connect with attendees in meaningful ways. With Fill it Forward, PCMA knew they were partnering with a team trusted to deliver high-quality, thoughtful giveaways.
“We’ve loved working with PCMA over the years. Being part of milestone moments like their 70th anniversary is incredibly special—it’s always inspiring to collaborate with event planners to create something thoughtful and meaningful. Seeing that come to life in a commemorative item that attendees can use throughout the event and take home as a lasting reminder makes it even more rewarding, especially knowing it continues to drive positive impact with every reuse.”
Jennifer Rekunyk
Account Manager at Fill it Forward
This year, Destination Madison joined as the hydration sponsor, supporting the event’s sustainability goals. Together, we created a product that attendees not only appreciated but also carried the story of PCMA’s milestone with them.
A Giveaway That Resonates
Branded giveaways aren’t just souvenirs—they’re opportunities to celebrate, connect, and inspire. PCMA’s 70th anniversary bottle exemplified this perfectly, merging purpose, sustainability, and brand storytelling into one simple yet impactful item.
The bottles were a hit with attendees. They were excited to receive a reusable that was not only functional but also commemorative of PCMA’s milestone. Many commented on the thoughtful design, the quality of the bottle, and the meaningful story behind it. This demonstrates just how powerful a branded milestone giveaway can be in creating memorable connections.
At Fill it Forward, we’re proud to help organizations make milestones unforgettable and to provide branded reusables that keep people hydrated, engaged, and inspired to make an impact.
See how we support our event partners, or connect with us to learn more.
