Fill it Forward Launches the Cupanion® Swivel, Expanding Its Sustainable Drinkware Line
A new 23 oz stainless steel bottle with 100+ customization options, built-in impact tracking, and charitable giving through the Fill it Forward app.
Guelph, Ontario, Canada – April 30, 2026 – Fill it Forward (www.fillitforward.com) today launched the Cupanion® Swivel, a 23 oz stainless steel bottle designed to turn everyday hydration into measurable environmental and social impact. With over 100 lid and handle color combinations, built-in impact tracking, and charitable giving through the Fill it Forward app, the Cupanion® Swivel expands the company’s sustainably-made Cupanion® line and complements the original Cupanion® Bottle.
The Cupanion® Swivel is crafted from 90% recycled stainless steel and designed for everyday use and travel, with its production emissions offset after just four reuses.
The new bottle reflects the company’s ongoing commitment to designing products that prioritize sustainability from the start. Building on the success of the original Cupanion® Bottle, it maintains the features customers value—like thoughtful design, ease of use, and long-term durability—while introducing a stainless steel option to reduce reliance on single-use items further and support a circular approach to design.
“This product is a natural evolution of the Cupanion line,” said JD Sherman, Product Design Manager at Fill it Forward. “We’re always looking at how people are actually using their bottles day to day, from what works, what doesn’t, to where we can improve. The Cupanion Swivel was designed to be reliable, easy to carry, and something you’ll want to use everywhere. When a product fits seamlessly into your routine, reuse becomes second nature. And that’s where real impact starts.”
A standout feature of the Cupanion® Swivel is its Mix & Match customization, offering more than 100 lid and handle color combinations. Organizations can mix and match the bottle’s lid and handle to create a truly personalized look. Full-color artwork or logos can also be applied, making the Cupanion® Swivel ideal for branded experiences, events, and corporate programs.
Each bottle includes a Fill it Forward Tag that connects to the Fill it Forward app, allowing users to track their environmental impact while unlocking donations to vetted charitable projects around the world with every reuse. The give-back element is designed to be seamless for organizations, making it easy to embed generosity into social responsibility initiatives. Every scan turns routine use into measurable impact in a simple, scalable way.
“Every scan sparks change. Every reuse gives back,” added Matt Wittek, CEO & Founder of Fill it Forward. “The Cupanion line builds on that idea of turning a simple, everyday action into something much bigger. With every reuse, you’re not just reducing waste, you’re helping create measurable impact for communities around the world. That’s what drives us, and that’s what this product represents.”
The Cupanion® Swivel is now available for order. To learn more, visit fillitforward.com/cupanion-swivel/.