Client Success Story
Rewarding the Reuser: Engaging HR Leaders at WorldatWork Total Rewards 2025
At WorldatWork Total Rewards 2025, Fill it Forward joined thousands of HR leaders reimagining how organizations support and celebrate employees. As the conversation around total rewards expands beyond perks and pay, our approach—helping organizations engage employees through meaningful reuse, charitable giving, and sustainability-driven initiatives—resonated deeply.
A Gift That Builds Culture and Rewards the Reuser
Over three days, we distributed the Cupanion Bottles to more than 1,200 attendees. These bottles, paired with the Fill it Forward app, let users track their environmental impact, earn tickets toward monthly Community Draws, climb Status tiers and enjoy exclusive rewards, and unlock charitable donations with every reuse—turning small actions into big impact.
For many attendees, this was their first exposure to Fill it Forward. What stood out wasn’t just the product, but the potential: a simple, purpose-driven tool that could power wellness programs, recognition efforts, and ESG goals all at once.
“It was energizing to speak with people who immediately saw how this could fit into their recognition and wellness programs. Whether you’re building a culture of reuse or looking for more meaningful ways to show appreciation, we’re here to help organizations reward the reuser with purpose.”
Brittany Reis
Marketing Manager at Fill it Forward
Enhancing Employee Engagement
Attendees shared that they were actively looking to move beyond traditional swag and gift cards. They wanted to offer something meaningful and that reinforced company values while building community.
The simplicity and flexibility of the Fill it Forward program stood out: it’s easy to scale, intuitive to use, and connects to causes employees care about.
Our Enhanced Plan offers a suite of digital tools built for employee engagement and impact tracking. With features like leaderboards, group challenges, and detailed donation tracking, teams can build recognition programs that are fun, inclusive, and aligned with ESG goals.
Even with limited recognition budgets, HR leaders saw Fill it Forward as a tangible way to engage employees in something meaningful—proof that purpose-driven programs don’t have to come with a high price tag. Many saw opportunities to fund it through wellness, sustainability, or DEI allocations, making it a budget-friendly and high-impact solution.
“We invited Fill it Forward to be part of Total Rewards 2025 because their mission truly aligns with the spirit of our event. Their story immediately stood out—it’s not just about a reusable bottle, it’s about creating meaningful impact and inspiring change. As an event professional, it’s powerful to partner with organizations that not only elevate the attendee experience but also reflect the values we want to champion.”
Monica Gaddis
Director of Events at WorldatWork
Looking Ahead
Our time at WorldatWork reaffirmed that employees want to feel connected, not just to their company, but to the impact they can make. HR leaders are looking for solutions that turn values into action, and we’re proud to support them on that journey.
Whether you’re planning a wellness challenge, building welcome kits, or launching a recognition program, Fill it Forward helps organizations reward the reuser with purpose.
Explore our catalog or connect with us to learn more.
