Client Success Story
Showing Up With Purpose: Fill it Forward at Cvent CONNECT 2025
At Cvent CONNECT 2025, the theme was clear: it’s not just about gathering—it’s about giving. Hosted in San Antonio, this event brought together over 4,000 professionals across the events and hospitality industries. Fill it Forward was proud to be part of a community committed to creating impact for people and the planet.
We brought something that stood out: a customizable, reusable Cupanion Bottle that inspires reuse, tracks environmental impact, and supports global giving projects. Paired with our on-site activation, the experience made a lasting impression.
What resonated most:
- A high-quality, customizable gift–our signature Cupanion Bottle
- A sustainability partner that’s simple and measurable through our easy-to-use app
- A supported experience from planning to on-site activation and engagement
- A meaningful way to give back with every reuse
Conversations That Mattered
Positioned near registration, our team connected with thousands of planners and destination leaders throughout the four-day event. For many, this was their first time hearing about Fill it Forward. Our mission and story clicked immediately with attendees.
We heard the same things again and again:
- “I’m rethinking giveaways.”
- “Our team wants something people will actually use.”
- “My guests want a gift that aligns with sustainability.”
Whether organizing conferences, incentive trips, or destination activations, attendees saw the Cupanion Bottle as more than a giveaway item. They saw it was a tool to elevate the guest experience, showcase sustainability, and leave a lasting impression.
“It was incredible to see how many planners were genuinely looking for sustainable, high-impact solutions. The Fill it Forward team weren’t just handing out bottles, we were starting conversations that opened people’s eyes to what’s possible at their next event.”
Maria Posada
Events Manager at Fill it Forward
Why It Worked
The impact went beyond the bottle itself. Attendees scanned their Fill it Forward Tags on the bottle, unlocked donations, and experienced firsthand how small actions can drive real change. The Cupanion Bottle wasn’t just a product they received at the end of the day, it was a story they could take with them and share with others.
The moment someone scanned the bottle and saw how it unlocked a donation, you could see the lightbulb go off. They realized this isn’t just a giveaway, it’s a tool to tell their sustainability story.
Our team learned that when you show up with a thoughtful product, a passionate team and a purpose-driven message, people do notice.
To the Cvent CONNECT team: thank you for creating space for meaningful connection and conversation. Fill it Forward was proud to be part of it.
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