Fill it Forward Acquires Reuzzi Platform
Asset acquisition builds on Reuzzi’s strong foundation while expanding Fill it Forward’s Reuse365 platform.
GUELPH, Ontario – July 27, 2026 – Fill it Forward, a leading reuse product and technology company on a mission to inspire the world to reuse, today announced the acquisition of substantially all operating assets and technology of Reuzzi, a mobile app, website, and related technology that tracks reusable to-go items, into its expanding portfolio of reusable products and services. Reuzzi’s platform has helped colleges, universities, and organizations successfully implement reusable container programs.
The acquisition represents another step in Fill it Forward’s continued investment in reuse technology, expanding the company’s Reuse365 platform and strengthening its ability to help organizations launch, manage, and grow successful reuse programs.
Founded by Cheryl Schnitzer, Reuzzi has earned the trust of sustainability leaders and dining teams by making reusable container programs easy to manage and simple for participants to use. Fill it Forward will build on that strong foundation by continuing to invest in the technology, support, and innovation that help organizations make reuse successful.
“From the beginning, Reuzzi has been about helping organizations make reuse simple and practical,” said Cheryl Schnitzer, CEO & Founder of Reuzzi. “As I looked toward the future, I wanted to ensure our customers would continue to be supported by a team that shares our values and commitment to reuse. Fill it Forward was the clear choice. Their technology, experience, and passion for creating meaningful environmental impact make them an ideal partner to continue serving this community.”
Fill it Forward’s Reuse365 platform helps organizations track reusable containers, encourage returns, engage participants, and measure the environmental and financial impact of their programs. By welcoming Reuzzi customers to the platform, Fill it Forward is expanding its ability to support organizations looking to replace single-use packaging with engaging, measurable reuse systems.
For more than a decade, Fill it Forward has partnered with more than 1,500 organizations across higher education, hospitality, workplaces, events, and communities to inspire reuse through connected technology and products. Together, the Fill it Forward community has eliminated more than 10 million single-use items while unlocking more than $2 million in charitable giving to support clean water, reforestation, nutrition, and other environmental initiatives worldwide.
“Our mission has always been to inspire the world to reuse,” said Matt Wittek, CEO & Founder of Fill it Forward. “Reuzzi has built an incredible foundation by helping organizations successfully adopt reusable container programs, and we are honored to continue that work. By welcoming Reuzzi customers to Fill it Forward, we are expanding the tools, support, and innovation available to help organizations create engaging, measurable reuse programs that continue to grow for years to come.”
Through Fill it Forward, organizations will have access to a comprehensive reuse management platform that includes:
- Enhanced program management and reporting
- Participant engagement through the Fill it Forward mobile app
- Rewards and community-building features that encourage long-term participation
- Dedicated customer success and implementation support
- Ongoing platform enhancements and innovation
“As more organizations embrace reusable systems, we see an opportunity to continue investing in the technology and experiences that make participation easy and rewarding,” added Wittek. “This next chapter allows us to build on the strong foundation Reuzzi created while helping even more organizations inspire lasting reuse habits.”
About Fill it Forward
Fill it Forward is a Certified B Corporation on a mission to inspire the world to reuse. Through connected reusable products, interactive technology, and measurable impact reporting, Fill it Forward helps organizations engage communities, eliminate single-use waste, and create positive environmental and social impact. Since 2012, the Fill it Forward community has diverted more than 10 million single-use items while unlocking over $2 million in donations supporting clean water, reforestation, food security, and other charitable initiatives worldwide. Learn more at www.fillitforward.com.
About the Reuzzi Platform
The Reuzzi platform is a mobile app QR code system designed to track reusable takeout food containers of any kind or material. With nearly 100% success rate in container return, Reuzzi promotes accountability, protects dining investments, and streamlines inventory management. Reuzzi makes the process easy, affordable, effective, and sustainable.
Media Contact
Brittany Reis
Marketing Manager
Fill it Forward
brittanyr@fillitforward.com
226-962-5496