HPE Aruba Networking: Creating a Global Atmosphere of Giving and Reuse

Client Success Story: HPE Aruba Networking

HPE Aruba Networking is leading the way in sustainability by implementing impactful, sustainable solutions at its global events. Their ongoing collaboration with Fill it Forward has inspired communities worldwide to adopt more sustainable practices while giving back to those in need.

Their partnership began at the Atmosphere ‘23 World Tour, which kicked off in Las Vegas in April 2023, bringing together developers, thought leaders, and industry professionals. To eliminate single-use plastics, HPE Aruba Networking provided hydration stations and completely removed single-use water bottles from the event. Attendees were encouraged to use the reusable bottles they received and participate in Fill it Forward’s interactive program, which tracked their environmental impact and unlocked donations with each refill.

“We’re committed to being a net-zero enterprise by 2040, and our community loved coming together to help Fill it Forward,” shared Ashley Kupka, highlighting the company’s dedication to sustainability.

One of the most memorable aspects of the conference was the immersive experience created by Fill it Forward. Attendees participated in a water walk simulation, allowing them to better understand the journey of accessing clean water in developing regions. For each scan of their reusable bottle, HPE Aruba Networking unlocked a $1 donation towards a piped system tap stand in Tanzania. This project, funded through a $20,000 pledge, will provide clean water to over 400 people in partnership with charity: water’s Water Mission program.

Excited by the success of the Las Vegas event, HPE Aruba Networking extended their efforts globally. The Atmosphere ‘23 World Tour continues to inspire attendees across Latin America, Asia Pacific, Japan, and Canada, reinforcing their commitment to sustainable solutions and clean water initiatives.

Their dedication to sustainability didn’t stop there. In 2024, HPE Aruba Networking partnered again with Fill it Forward for HPE Discover in Las Vegas. The event, which attracted over 15,000 tech leaders and innovators, continued to emphasize reuse, with Fill it Forward playing a central role. Attendees were engaged through the distribution of reusable bottles and a compelling water walk experience. Over the course of the four-day event, Fill it Forward successfully engaged over 60% of attendees in high-traffic areas, further raising awareness around sustainability and reuse.

In addition to their environmental efforts, HPE Aruba Networking made a significant contribution to clean water access. They amplified their impact by funding a charity: water well and hand pump project in Mozambique, helping to provide clean water to 425 people. This $20,000 initiative exemplifies the power of corporate philanthropy in driving global change.

In 2023, the HPE were honored with the Changemaker Award, recognizing them as a Social Impact Innovator. This award honors organizations that discover new ways to make a positive impact and substantial contributions to social causes, both locally and globally. HPE’s commitment to sustainable best practices and actively promoting environmentally friendly initiatives sets them apart as champions of positive change.

HPE Aruba Networking: Creating a Global Atmosphere of Giving and Reuse