Client Success Story
Minnesota Vikings' Winning Play in Environmental Responsibility
In the competitive world of professional sports, the Minnesota Vikings have embraced a new kind of victory—off the field. Teaming up with Fill it Forward, the Vikings are not only scoring touchdowns but also making strides in environmental sustainability and community engagement.
“Fill it Forward was the perfect solution to challenge our organization to be more intentional about their environmental impact, reduce single-use plastics, and help us on our sustainability journey.”
Brett Taber, Vice President of Social Impact
Vice President of Social Impact Brett Taber, praises the partnership, saying, “Fill it Forward was the perfect solution to challenge our organization to be more intentional about their environmental impact, reduce single-use plastics, and help us on our sustainability journey.”
The Vikings’ commitment is evident in the adoption of 500 bottle stickers placed on staff reusables, accompanied by 25 refill station signs encouraging staff to prioritize hydration while minimizing single-use water bottle usage. Tracking over 5,000 reuses in the first 6 months of the program!
The Private Group feature in the Fill it Forward app unites the Vikings community, fostering a shared commitment to sustainability. Amplifying the team’s dedication, friendly competition emerges through the app’s leaderboard feature.
This dynamic element transforms sustainable practices into a gamified and engaging experience, encouraging staff to outdo each other and make a positive impact. They continue to keep momentum by rewarding their top sustainability champions throughout the year.
Going beyond individual actions, the Vikings supported the “Green Minneapolis” Custom Giving Project, contributing $5,000 to local initiatives focused on preserving the city’s natural beauty. The initiative includes identifying new funding sources for tree planting and maintenance, with a groundbreaking effort to establish Minnesota’s first urban tree carbon offset program.
This localized approach aligns with the team’s vision of being responsible stewards of their community.
In 2023, the Minnesota Vikings were honored with the Changemaker Award, recognizing them as a Social Impact Innovator. This award honors organizations that discover new ways to make a positive impact and substantial contributions to social causes, both locally and globally. The Vikings’ commitment to sustainable best practices and actively promoting environmentally friendly initiatives sets them apart as champions of positive change.
