Our mission is to inspire the world to reuse
Choosing to reuse is a simple act of generosity that shows love for people and the planet. Over the past ten years, our community has eliminated 8+ million single-use bottles, cups, and bags. Learn more about how we got here.
The Single-Use Plastic Problem
Single-use waste is a complex problem that will take many of us working together to solve. Fill it Forward (formerly Cupanion) was founded to inspire the world to reuse.
Fill it Forward App Goes Live
The Fill it Forward app was created to allow individuals and organizations to track their environmental impact and give back every time they reuse.
B-Corp Certified
We’re proud to be using business as a force for good. Earning a score of 131.9 for our commitment to social and environmental performance, accountability, and transparency.
New ‘Always Giving’ Model
Every time you scan with the Fill it Forward app, we give back ($0.02 – $1.00) to 8+ core charity partners that support clean water, nutrition, and reforestation.
Cupanion Bottle Launches
Sustainably made in New York, the Cupanion Bottle quickly became a community favorite. Reuse it 2 times to offset emissions from production!
Track Any Reusable Bottle, Cup, or Bag
Fill it Forward Stickers were created to be placed on any reusable to track your positive impact on people and the planet.
7,900,000+ Single-Use Items Diverted
Together we’ve eliminated millions of single-use plastics from our landfills and oceans, highlighting our community’s commitment to reducing waste. Metrics validated in partnership with WSP.
Borrow and Return Food Containers
Food Service operators can now use the Borrow program to track the rental and return of food containers, addressing the growing issue of single-use waste.
Cupanion Aluminum Bottle
This durable Cupanion Aluminum Bottle is made sustainably in Washington State as part of our growing line of reusable products, which can be fully customized.
Raising $2 Million for Charity
Certified by 1% for the Planet, we are on track to make a lasting impact by supporting over 450 Giving Projects in communities that need it the most!
Together, we are making a positive impact on people and the planet
Our trusted charitable partners specialize in developing clean water infrastructure, nutritious food programs, and reforestation projects that help communities in need.
We are always giving
Every time you reuse, we hope you reflect on the importance of clean water and celebrate your positive impact on people and the planet. From our team to yours, thank you for #AlwaysGiving.
Matt Wittek,
Founder & CEO
Meet the team that is ready to help amplify your impact
We are committed to people and the planet
A new kind of business
that balances profit and purpose
As a Certified B Corporation, we meet the highest standards of verified social and environmental performance, transparency, and legal accountability. We’re making an impact by using business as a force for good.
Making a positive impact on people and the planet
As a 1% for the Planet member, we join a global network of businesses and environmental partners dedicated to positive change. By contributing 1% of our annual revenue, we are supporting environmental initiatives to protect our planet.
Creating a sustainable future for our planet
By embracing the United Nations Sustainable Development Goals we are committed to improving our Corporate Social Responsibility and embracing the guiding principles in human rights, labour, anti-corruption, and the environment. At Fill it Forward, we have identified 8 goals as targets to advance.
Committed to fair wages and an equitable workplace
At Fill it Forward, we believe in valuing our team by providing fair and sustainable wages. As a certified living wage employer, we are dedicated to ensuring that every employee is compensated fairly, reflecting our commitment to fostering a supportive and equitable workplace.
